KFC Box Meals
There’s No Rushing.
Bruno Bossi
How many of us today had a quick bite? Smashed a quick lunch? Had it ‘to-go’ or munched down a sarmie in the 5 minutes between meetings?
Yup, this is pretty much how we eat these days. It’s quick, it’s on-the-go and we rarely stop to savour the delicious flavours we’ve chosen to satisfy our hunger with.
The new “Slow Things Down With a Box Meal” campaign hyperbolizes the abundance found in each of the three boxes in a deliciously indulgent way, by reminding people that they’ll just have to pause life for a moment to thoroughly enjoy it.
Because rushed lunches are #cancelled.
Credits:
Client: KFC
Agency: Ogilvy Johannesburg
Executive Creative Director: Peter Little
Creative Director: Safaraaz Sindhi
Creative Director: Mpumi Guliwe
Copywriter: Antoinette Johnson
Art Director: Chantelle Dos Santos
Digital Account Director: Kelly Emerton
Group Account Director: Lungi Ngobese
Senior TV Producer: Tsakane Mogale
Editor: Stephen Du Plessis @ 2+3
Director: Bruno Bossi
Executive Producer: Kirsten Clarence
DOP: Fabian Vettiger
Production Designer: Andree Du Preez
Wardrobe Stylist: Sian Levieux
Food Stylist: Kirsten Ferriman-Else
Music: Habanera-Silvia Tro Santafé; Orquesta Sinfónica de Navarra; Julian Reynolds
Colourist: Terry Simpson
Post Production: Black Ginger
Compositor: Eddie Adinal