Carbon Films welcome Rob Smith!
The approach to the making of this commercial was to create a story set over an indeterminate period of time, showing everyday moments in the life of an ordinary South African. As we follow him through these moments we notice how debt begins to creep in slowly in the form of printed numbers on his body.
Publicis Machine’s new commercial for OLX is about ambitious guys and girls that are defining their own paths - the unconventional way. For them this means looking for new ways to solve problems that will help them #MoveUp in life.