Volkswagen | Making the shot

One would never think that maths would be the creative solution we were looking for to pull off this idea in camera. 

Collaborating with Blackginger and Wiredcam, we found the solution in a motion control style rig, rigged at a 45 degree angle, 20m up in the air. 

Credits

Agency: Ogilvy Cape Town
Creative director: Jacques Massardo
Creative director: Prabashan Pather
Art director: Katie Mylrea
Copywriter: Kelly Tomes
Head of TV: Cathy Day
DOP: Paul Gilpin
Editor: Gordon Midgley
Post production: Blackginger
Music: Pulse Music