Amarula | Making it

Exploring what makes Amarula quintessentially African and then re-framing it in a new way made this an interesting project to work on.  We also got to shoot in some incredibly beautiful parts of South Africa with talented cast (especially the elephants!)

Working with Sean from Adventures with Elephants made the whole experience both a pleasure and an education.

Golden Gate National Park also offered up some beautiful settings and the challenge of creating big backdrops in remote locations for our cast was handled beautifully by the always elegant Wayne Smith.

The whole project was a pleasure to work on and from the crew to client and agency we all had a great experience and took a bit of Africa home with us.


Agency: FCB Cape Town
ECD: Mike Barnwell
Creative director: Aaron Harris
Art director: Janine Caboz
Copywriter: Liora Friedland
Agency producer: Sarah Southey
DOP: Paul Gilpin
Production designer: Wayne Smith
Stylist: Candice Waldman
Editor: Richard Starkey
Post production: Blackginger
Music: Pulse Music