Publicis Machine’s new commercial for OLX is about ambitious guys and girls that are defining their own paths - the unconventional way. For them this means looking for new ways to solve problems that will help them #MoveUp in life.
Casting was the key to this spot and working with Mrs. Davies we found some incredibly talented people both young and old.
Helming the camera and lighting was the maestro Timothy Pike. The shoot nights were spent crafting the lighting and we managed to get all the effects in-camera.
Agency: Publicis Machine
ECD: Jake Bester
Creative director: Gareth McPherson
Creative director: Brendan Hoffman
Creative group head: Kenneth van Reenen
Agency producer: Caz Friedman
DOP: Timothy Pike
Production designer: Will Boyes
Editor: Matthew Swanepoel
Post production: Blackginger
Music: Simon Ringrose
Casting: Mrs Davies